Tuesday 17 September 2019
Thursday 5 September 2019
Summer Project: coursework planning
1) Research: TV drama trailer analysis
You need to write detailed 250-word close-textual analyses of six TV drama trailers in your chosen genre. For each trailer, focus on a different aspect of media language, and embed each one on your blog:
TV drama trailer 1: Narrative and genre
How is narrative and genre communicated quickly and clearly to the audience?
Luther-https://youtu.be/qRcizKbrsws
This Luther trailer shows the viewer that the show is going to have a multi strand narrative as in the trailer we see multiple different situations that Luther will be having to deal with within the show whether that be in his personal life or work life as we see obviously the detective side of his life and also a side where he is dealing with his personal issues e.g. relationship problems. Throughout the trailer Barthes action and enigma codes can be applied there are many scenes of explosions, fighting, weapon use and so on and for the mystery the audience is left wondering what is exactly going on, what Luther goal is and etc. By building up the audience's curiosity just with a trailer is a great way to get more people to tune in when the show finally airs at it would already have a large following on social media and through word of mouth. The genre of this TV drama can be easily understood as it uses many conventions of a crime/mystery drama. This is effective as people who enjoy this type of genre will be immediately drawn in because it is something they are willing to invest their time in. It is also evident in the trailer that there will be episodic narratives that'll either last for one episode or multiple as we see many narratives throughout the trailer. The trailer is set up to show the audience what the show is generally about all while not spoiling any major story info which is essential for a trailer when promoting a TV show or a film.
TV drama trailer 2: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Think CLAMPS.
Line Of Duty: https://youtu.be/rQ98VaOoz94
Throughout the entirety of the trailer the costumes seen are mostly very professional, with men wearing suit and ties and police uniforms. From this you can immediately tell that the main genre of this show is crime. The police uniforms tells the audience that this is set in London as they have that distinctive uniform exclusive to London. This will interest UK audiences very easily as they will recognise it as something they see in their day to day lives. The make up used on the actors is all very professional and not out of the ordinary as they are working against crime so they must look the part or else audiences may think that it is some kind of joke and become disinterested. On the other hand there are the people who are committing the crimes and as for their clothing they are in jackets, jeans, masks an caps which is what is most commonly worn by those involved in crime. In all of the scenes it is made certain the actors placement and movement matches their emotions and is in sync to the conversation that may be occurring which make it all feel more realistic and genuine. The lighting throughout the trailer is very high-key which may be because the crimes are taking place in the daytime. The most reoccurring setting in this trailer seems to be some sort of police station which shows the main aspect of the show and that the main character is certain to be working with the law.
TV drama trailer 3: Camerawork
Here you are looking for particular camera shots and movement. E.g. Are close-ups used to introduce key characters to the audience? How are establishing shots used?
The Killing: https://youtu.be/OkbfvPeH3G0
In this trailer for 'The Killing' there is an extremely wide variety of shots, ranging from wide, close up, medium, medium close up, panning, tracking and long. These all offer different experiences for the viewer as we see things in different perspectives that tell different stories or show off things in the background that you wouldn't usually see. With the close ups you can really analyse the actors emotions and what their character is thinking in that scene which offers a sense of realism. There are also a lot of eye line matches which creates a link between contrasting characters for the audience to realise. The tracking shots immerse the audience a lot especially if it's something like a chase scene as it is an immersive experience as you don't know what may happen next. The camera movement in this trailer is done the way it is to capture the viewers attention as they'll always have something to look at on the screen whether it has to do with a character or just the general background or setting. The camera movement is mostly slow which allows for the viewer to take in everything that is happening on the screen with full focus. But this can also be different as when a chase scene is playing you'll always tend to see the camera work fasten up. At 1:09 there is also use of a handheld shot which adds to the intensity of the scene for the audience as it creates a sense of realism.
TV drama trailer 4: Editing
Analyse pace, transitions, number of shots and juxtaposition e.g. eyeline matches. Does the pace speed up towards the end of the trailer?
Sherlock-https://youtu.be/qlcWFoNqZHc
Throughout the trailer the editing is very slow paced which gradually builds up the tension as you wait for the drop to happen as if it is some kind of thriller. There are many transitions in the trailer which mostly are just fades to black especially through 0:10 - 0:25 which really suits the crime drama as you can tell it fits the mystery conventions and how you don't know what will possibly happen next. But then this all drastically changes from 0:25 to 0:55 as the editing gets very fast paced as we see many action sequences as if it were a James Bond type trailer. Instead of the fade to black transition it is all changed to immediate jump cuts from one scene to the other which keeps the audience gripped and immersed, wanting to know whats next. Something different with this trailer is the fact that it slows down at the end whereas many other trailers normally get more fast paced at the end. This shows the audience that the narrative of the story will be very intense and full of mystery. At the end of the trailer Sherlock is seen looking extremely surprised, potentially afraid at something but there is nothing to match his eye line as it just fades to black which is good editing as it makes the audience much more interested and invested into the show as they'll want to know what is happening.To sum it up the editing in this trailer is utilised well to match the genres conventions.
TV drama trailer 5: Sound
Analyse both diegetic and non-diegetic sound - music, dialogue, voiceover, SFX, background or foley sound etc.
True Detective: https://youtu.be/fVQUcaO4AvE
Throughout this trailer it is mostly all diegetic sound as the soundtrack sets the tone of this Crime drama very well as it is very tense and as if it is building up to something big. The music gradually gets louder and louder until there is a pause and you hear a bit of dialogue when suddenly the music picks back up again in full force, matched up with action sequences which are highly intensified by the music. The sound of the camera focusing at 1:14 is a nice touch as it adds a small sense of realism amongst everything else, it is almost like the trailer is telling the viewer to focus which will immerse the viewer even more. For majority of the trailer there is a man doing a voice over that we don't actually know anything about which gets the viewer asking many questions like, who is this man? what role does he play in this show? what is he talking about? Then at 1:10 we finally see the man who is talking so the audience finally have a face to match the voice but this will only make them even more interested as they'll want to know even more about him, even if its just a name. Also the trailer straight away starts with two men in a car having a conversation, and even though we don't know anything about them we are immediately drawn in because of the fact that so early on we have been introduced to two characters who may potentially be integral to the plot.
TV drama trailer 6: Trailer conventions, graphics, text-on-screen etc.
Here you need to explore trailer conventions - what does this trailer have that you've spotted in all the trailers you have analysed so far? Look for things like text on screen, graphics, title, release date, social media links and more.
Bodyguard https://youtu.be/jZj4M_Qz-mI
Right from the start till there is text on screen used as BBC put their logo on the screen to advertise their business to viewers to ensure that people will know where to go to watch the top shows which is a very good marketing technique, as it is right in the viewers face and probably the first thing you'll notice upon turning on the video. Moving on, at 0:08 we see more text on screen, in this case reading 'From the makers of Line Of Duty' this is BBC making reference to their past productions that are well known and that people enjoy, this is sure to make people more interested in what this show has to offer as if they enjoyed something produced by the same producers they'll feel more inclined to watch it. At 0:40 we then see the words 'The Threat' which is then followed by some tense scenes and finished off at 0:47 with 'Is closer than you think' this will easily immerse the audience as they want to know what threat could it be hinting towards and who it may end up affecting. At 0:57 which is the end we finally see the title pop up on the screen which is 'BODYGUARD' half in white and the other in black with a bullet going through the 'A' which is appealing to the viewer as it kind of shows what the show will be about. As for the release date all that is said is 'Coming soon' which leaves the audience feeling unsatisfied forcing them to want more info.
2) Planning: TV drama concept
In order to produce a successful trailer, you will need to plan out the overall narrative arc for the whole season or series of your drama. This will include the number of episodes, the narrative conflict driving the main protagonist, episodic narratives and cliffhangers and more. This overall picture of the drama will inform both your TV trailer and culture magazine feature.
Complete this TV drama pitch template to plan these elements (you can copy the questions into your blog or complete on Word and link from your blog) to demonstrate you have planned a complete TV drama series in your chosen genre.
Title: Incognito
Tagline: TBD
Genre (and sub-genre/hybrid genre if applicable): Crime, Mystery
Setting (note brief – at least two locations): London, local area where I live
Number of episodes: 9
Channel and time/day of broadcast (note brief – prime-time, pre-watershed, family audience):
Channel- Sky One
Time- 17:00
Day of broadcast: Sunday
Logline – one sentence that sums up the whole TV drama series and hooks people in (25 words or
fewer):
When a night out gone wrong due to the murder of a close friend, former detective Isaiah must uncover this action packed, gritty mystery.
Other successful TV dramas that are similar to yours: Luther, Sherlock, NCIS
Narrative arc – what happens in the overall series and in what order:
The overall narrative of the show is that Isaiah (an ex undercover detective) has been retired for 5 years after having to quit his job due to a case gone wrong. Moving on him and a close friend decide to go out for the evening for a couple of drinks, later on that night they're making their way home when when suddenly a gun is fired and his friend collapses and eventually passes away the screen then fades to black and the intro begins to play. So the series is about him feeling that it is his duty to find out what occurred that night and why even if he has to work on the case secretly, to find out who is killed his friend. All of this will have to be done by himself as he has been stripped of his power to work as a detective therefore him attempting to solve the case is a crime in itself so he must be mindful about who he can trust and keeping everything on the low, which is where the name Incognito stems from.
Episodic narratives – what will happen in each episode?
In each episode there will obviously be the inclusion of the main story line but there will also be different narrative strands that will either be solved within the episode or through maybe two episodes
Main protagonist – their motivation, conflicts etc.:
Main protagonist will be Isaiah and his motivation is to avenge the death of his friend and take down whichever criminal mastermind is plotting against him. One main conflict he will have to face will be the police department as they don't want him having any involvement in the case, which he obviously ignores therefore he becomes a target for them too, in order to make sure there are no interference's.
Other characters, their narrative role and their audience appeal:
Side Character: Denver - A friend of Isaiah who wants to assist in the operation
Helper: A woman who works in the police department but understands the situation Isaiah is in and therefore provides assistance as much as she can
Antagonist: He develops the story-line as he is the main source of all the crime occurring and wants Isaiah dead.
Target audience for your TV drama (note brief – family audience, pre-watershed broadcast etc.):
age, gender, social class, interests, psychographic groups etc.
Age range: 17-30
Gender: For both male and female but would probably interest men more
Social class: middle class
Education: Post 16, College, University.
Psychographic groups: Main-streamers
3) Statement of Intent
Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.
Guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too.
For my project I will be making a 90 second to 2 minute trailer and 4 pages of a culture media magazine. I intend to have my trailer released on YouTube as it is such a massive platform where people of many different ages browse which would make it much more easier to get my show out there and talked about before it is released as a word of mouth is always essential when trying to promote a show. I also plan to release the trailer on Sky 1 as that is the channel it'll be airing on as it is a UK based show and Sky 1 is one of the biggest channels in the UK with millions of viewers who feel inclined to watch what is being aired especially since they are having to pay a monthly subscription. For the trailer itself my plan is to use key conventions of any other TV crime drama trailer, therefore I'd be needing text on screen especially at the end,mostly low-key lighting to give it that tense feel, very suspenseful music, dialogue and action & enigma codes (Roland Barthes). This'll make it clear to the audience what they can expect to get out of the show when it finally airs and so that they can decide whether it is something that'll be worth their time. It is extremely important to highlight the key parts of the show that'll make the audience understand what it is about instead of maybe having huge misconceptions which may drive them away. A method that I'll utilise in order to make sure the audience will watch my TV show is by not revealing numerous plot points so that they will finally get the satisfaction of having their questions and thoughts answered upon watching the show. The trailer will focus on parts from episode 1 so that the audience can get a general grasp as to what it is about. I'll show who my main protagonist is and what his goal is throughout the show.
The first episode is that undercover detective, Isaiah (an undercover detective) goes out one night with his friend to grab a couple of drinks after a successful case. Time passes on and him and his friend start making their way home when suddenly he starts to feel extremely drowsy, losing focus and stumbling, just as his friend is about to ask him if he is feeling alright a gun shot is heard and his friend collapses to the ground which Isaiah sees as his eyes slowly close and he too collapses. The screen will then fade to black and the intro starts playing. The rest of the narrative (Todorov) will be about Isaiah trying to remember what occurred on that night and why him and his friend were targeted, however as the show goes on more people are murdered to which Isaiah also has his hands full with. Due to his attitude he is often finding himself in trouble with the authorities as they try and prevent him from interfering with cases. Preferring to work alone trust isn't something he highly believes in having seen the dark sides of London, he also likes keeping things on the low which is where the name Incognito comes from.
The target audience I'm aiming for is 17-30. The way I'll draw in this age range is by having a fairly young cast as the audience will be able to identify with the cast and relate with them so that they will be able to enjoy the show even more as they'll feel more comfortable. In addition I believe that audiences will feel a strong sense of identity when realise how similar maybe some of these characters lives in London are. I also think there will most definitely be a sense of personal relationship (blumer and katz) as the viewer will form a connection to characters they enjoy watching or maybe even dislike. My plan is to have the show come on every Sunday at 5pm as it is a day where more people are likely to be at home relaxing before they go back to work or school the following Monday, therefore this would increase the viewership numbers. I think some of my characters reinforce and others challenge stereotypes (Andy Medhurst), for instance the male character being a male and also working as a detective is something that is regularly seen in TV and film as they are seen as more dominant etc. However it is different in a way because the character will be Black and fairly young and usually young black people are shown in a more negative light, so to have one working to get rid of crime and make the streets safer challenges stereotypes. Hopefully, by doing this more people will be more interested in what this show to offer as they see it is different to the usual TV drama.
You need to write detailed 250-word close-textual analyses of six TV drama trailers in your chosen genre. For each trailer, focus on a different aspect of media language, and embed each one on your blog:
TV drama trailer 1: Narrative and genre
How is narrative and genre communicated quickly and clearly to the audience?
Luther-https://youtu.be/qRcizKbrsws
This Luther trailer shows the viewer that the show is going to have a multi strand narrative as in the trailer we see multiple different situations that Luther will be having to deal with within the show whether that be in his personal life or work life as we see obviously the detective side of his life and also a side where he is dealing with his personal issues e.g. relationship problems. Throughout the trailer Barthes action and enigma codes can be applied there are many scenes of explosions, fighting, weapon use and so on and for the mystery the audience is left wondering what is exactly going on, what Luther goal is and etc. By building up the audience's curiosity just with a trailer is a great way to get more people to tune in when the show finally airs at it would already have a large following on social media and through word of mouth. The genre of this TV drama can be easily understood as it uses many conventions of a crime/mystery drama. This is effective as people who enjoy this type of genre will be immediately drawn in because it is something they are willing to invest their time in. It is also evident in the trailer that there will be episodic narratives that'll either last for one episode or multiple as we see many narratives throughout the trailer. The trailer is set up to show the audience what the show is generally about all while not spoiling any major story info which is essential for a trailer when promoting a TV show or a film.
TV drama trailer 2: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Think CLAMPS.
Line Of Duty: https://youtu.be/rQ98VaOoz94
Throughout the entirety of the trailer the costumes seen are mostly very professional, with men wearing suit and ties and police uniforms. From this you can immediately tell that the main genre of this show is crime. The police uniforms tells the audience that this is set in London as they have that distinctive uniform exclusive to London. This will interest UK audiences very easily as they will recognise it as something they see in their day to day lives. The make up used on the actors is all very professional and not out of the ordinary as they are working against crime so they must look the part or else audiences may think that it is some kind of joke and become disinterested. On the other hand there are the people who are committing the crimes and as for their clothing they are in jackets, jeans, masks an caps which is what is most commonly worn by those involved in crime. In all of the scenes it is made certain the actors placement and movement matches their emotions and is in sync to the conversation that may be occurring which make it all feel more realistic and genuine. The lighting throughout the trailer is very high-key which may be because the crimes are taking place in the daytime. The most reoccurring setting in this trailer seems to be some sort of police station which shows the main aspect of the show and that the main character is certain to be working with the law.
TV drama trailer 3: Camerawork
Here you are looking for particular camera shots and movement. E.g. Are close-ups used to introduce key characters to the audience? How are establishing shots used?
The Killing: https://youtu.be/OkbfvPeH3G0
In this trailer for 'The Killing' there is an extremely wide variety of shots, ranging from wide, close up, medium, medium close up, panning, tracking and long. These all offer different experiences for the viewer as we see things in different perspectives that tell different stories or show off things in the background that you wouldn't usually see. With the close ups you can really analyse the actors emotions and what their character is thinking in that scene which offers a sense of realism. There are also a lot of eye line matches which creates a link between contrasting characters for the audience to realise. The tracking shots immerse the audience a lot especially if it's something like a chase scene as it is an immersive experience as you don't know what may happen next. The camera movement in this trailer is done the way it is to capture the viewers attention as they'll always have something to look at on the screen whether it has to do with a character or just the general background or setting. The camera movement is mostly slow which allows for the viewer to take in everything that is happening on the screen with full focus. But this can also be different as when a chase scene is playing you'll always tend to see the camera work fasten up. At 1:09 there is also use of a handheld shot which adds to the intensity of the scene for the audience as it creates a sense of realism.
TV drama trailer 4: Editing
Analyse pace, transitions, number of shots and juxtaposition e.g. eyeline matches. Does the pace speed up towards the end of the trailer?
Sherlock-https://youtu.be/qlcWFoNqZHc
Throughout the trailer the editing is very slow paced which gradually builds up the tension as you wait for the drop to happen as if it is some kind of thriller. There are many transitions in the trailer which mostly are just fades to black especially through 0:10 - 0:25 which really suits the crime drama as you can tell it fits the mystery conventions and how you don't know what will possibly happen next. But then this all drastically changes from 0:25 to 0:55 as the editing gets very fast paced as we see many action sequences as if it were a James Bond type trailer. Instead of the fade to black transition it is all changed to immediate jump cuts from one scene to the other which keeps the audience gripped and immersed, wanting to know whats next. Something different with this trailer is the fact that it slows down at the end whereas many other trailers normally get more fast paced at the end. This shows the audience that the narrative of the story will be very intense and full of mystery. At the end of the trailer Sherlock is seen looking extremely surprised, potentially afraid at something but there is nothing to match his eye line as it just fades to black which is good editing as it makes the audience much more interested and invested into the show as they'll want to know what is happening.To sum it up the editing in this trailer is utilised well to match the genres conventions.
TV drama trailer 5: Sound
Analyse both diegetic and non-diegetic sound - music, dialogue, voiceover, SFX, background or foley sound etc.
True Detective: https://youtu.be/fVQUcaO4AvE
Throughout this trailer it is mostly all diegetic sound as the soundtrack sets the tone of this Crime drama very well as it is very tense and as if it is building up to something big. The music gradually gets louder and louder until there is a pause and you hear a bit of dialogue when suddenly the music picks back up again in full force, matched up with action sequences which are highly intensified by the music. The sound of the camera focusing at 1:14 is a nice touch as it adds a small sense of realism amongst everything else, it is almost like the trailer is telling the viewer to focus which will immerse the viewer even more. For majority of the trailer there is a man doing a voice over that we don't actually know anything about which gets the viewer asking many questions like, who is this man? what role does he play in this show? what is he talking about? Then at 1:10 we finally see the man who is talking so the audience finally have a face to match the voice but this will only make them even more interested as they'll want to know even more about him, even if its just a name. Also the trailer straight away starts with two men in a car having a conversation, and even though we don't know anything about them we are immediately drawn in because of the fact that so early on we have been introduced to two characters who may potentially be integral to the plot.
TV drama trailer 6: Trailer conventions, graphics, text-on-screen etc.
Here you need to explore trailer conventions - what does this trailer have that you've spotted in all the trailers you have analysed so far? Look for things like text on screen, graphics, title, release date, social media links and more.
Bodyguard https://youtu.be/jZj4M_Qz-mI
Right from the start till there is text on screen used as BBC put their logo on the screen to advertise their business to viewers to ensure that people will know where to go to watch the top shows which is a very good marketing technique, as it is right in the viewers face and probably the first thing you'll notice upon turning on the video. Moving on, at 0:08 we see more text on screen, in this case reading 'From the makers of Line Of Duty' this is BBC making reference to their past productions that are well known and that people enjoy, this is sure to make people more interested in what this show has to offer as if they enjoyed something produced by the same producers they'll feel more inclined to watch it. At 0:40 we then see the words 'The Threat' which is then followed by some tense scenes and finished off at 0:47 with 'Is closer than you think' this will easily immerse the audience as they want to know what threat could it be hinting towards and who it may end up affecting. At 0:57 which is the end we finally see the title pop up on the screen which is 'BODYGUARD' half in white and the other in black with a bullet going through the 'A' which is appealing to the viewer as it kind of shows what the show will be about. As for the release date all that is said is 'Coming soon' which leaves the audience feeling unsatisfied forcing them to want more info.
2) Planning: TV drama concept
In order to produce a successful trailer, you will need to plan out the overall narrative arc for the whole season or series of your drama. This will include the number of episodes, the narrative conflict driving the main protagonist, episodic narratives and cliffhangers and more. This overall picture of the drama will inform both your TV trailer and culture magazine feature.
Complete this TV drama pitch template to plan these elements (you can copy the questions into your blog or complete on Word and link from your blog) to demonstrate you have planned a complete TV drama series in your chosen genre.
Title: Incognito
Tagline: TBD
Genre (and sub-genre/hybrid genre if applicable): Crime, Mystery
Setting (note brief – at least two locations): London, local area where I live
Number of episodes: 9
Channel and time/day of broadcast (note brief – prime-time, pre-watershed, family audience):
Channel- Sky One
Time- 17:00
Day of broadcast: Sunday
Logline – one sentence that sums up the whole TV drama series and hooks people in (25 words or
fewer):
When a night out gone wrong due to the murder of a close friend, former detective Isaiah must uncover this action packed, gritty mystery.
Other successful TV dramas that are similar to yours: Luther, Sherlock, NCIS
Narrative arc – what happens in the overall series and in what order:
The overall narrative of the show is that Isaiah (an ex undercover detective) has been retired for 5 years after having to quit his job due to a case gone wrong. Moving on him and a close friend decide to go out for the evening for a couple of drinks, later on that night they're making their way home when when suddenly a gun is fired and his friend collapses and eventually passes away the screen then fades to black and the intro begins to play. So the series is about him feeling that it is his duty to find out what occurred that night and why even if he has to work on the case secretly, to find out who is killed his friend. All of this will have to be done by himself as he has been stripped of his power to work as a detective therefore him attempting to solve the case is a crime in itself so he must be mindful about who he can trust and keeping everything on the low, which is where the name Incognito stems from.
Episodic narratives – what will happen in each episode?
In each episode there will obviously be the inclusion of the main story line but there will also be different narrative strands that will either be solved within the episode or through maybe two episodes
Main protagonist – their motivation, conflicts etc.:
Main protagonist will be Isaiah and his motivation is to avenge the death of his friend and take down whichever criminal mastermind is plotting against him. One main conflict he will have to face will be the police department as they don't want him having any involvement in the case, which he obviously ignores therefore he becomes a target for them too, in order to make sure there are no interference's.
Other characters, their narrative role and their audience appeal:
Side Character: Denver - A friend of Isaiah who wants to assist in the operation
Helper: A woman who works in the police department but understands the situation Isaiah is in and therefore provides assistance as much as she can
Antagonist: He develops the story-line as he is the main source of all the crime occurring and wants Isaiah dead.
Target audience for your TV drama (note brief – family audience, pre-watershed broadcast etc.):
age, gender, social class, interests, psychographic groups etc.
Age range: 17-30
Gender: For both male and female but would probably interest men more
Social class: middle class
Education: Post 16, College, University.
Psychographic groups: Main-streamers
3) Statement of Intent
Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.
Guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too.
For my project I will be making a 90 second to 2 minute trailer and 4 pages of a culture media magazine. I intend to have my trailer released on YouTube as it is such a massive platform where people of many different ages browse which would make it much more easier to get my show out there and talked about before it is released as a word of mouth is always essential when trying to promote a show. I also plan to release the trailer on Sky 1 as that is the channel it'll be airing on as it is a UK based show and Sky 1 is one of the biggest channels in the UK with millions of viewers who feel inclined to watch what is being aired especially since they are having to pay a monthly subscription. For the trailer itself my plan is to use key conventions of any other TV crime drama trailer, therefore I'd be needing text on screen especially at the end,mostly low-key lighting to give it that tense feel, very suspenseful music, dialogue and action & enigma codes (Roland Barthes). This'll make it clear to the audience what they can expect to get out of the show when it finally airs and so that they can decide whether it is something that'll be worth their time. It is extremely important to highlight the key parts of the show that'll make the audience understand what it is about instead of maybe having huge misconceptions which may drive them away. A method that I'll utilise in order to make sure the audience will watch my TV show is by not revealing numerous plot points so that they will finally get the satisfaction of having their questions and thoughts answered upon watching the show. The trailer will focus on parts from episode 1 so that the audience can get a general grasp as to what it is about. I'll show who my main protagonist is and what his goal is throughout the show.
The first episode is that undercover detective, Isaiah (an undercover detective) goes out one night with his friend to grab a couple of drinks after a successful case. Time passes on and him and his friend start making their way home when suddenly he starts to feel extremely drowsy, losing focus and stumbling, just as his friend is about to ask him if he is feeling alright a gun shot is heard and his friend collapses to the ground which Isaiah sees as his eyes slowly close and he too collapses. The screen will then fade to black and the intro starts playing. The rest of the narrative (Todorov) will be about Isaiah trying to remember what occurred on that night and why him and his friend were targeted, however as the show goes on more people are murdered to which Isaiah also has his hands full with. Due to his attitude he is often finding himself in trouble with the authorities as they try and prevent him from interfering with cases. Preferring to work alone trust isn't something he highly believes in having seen the dark sides of London, he also likes keeping things on the low which is where the name Incognito comes from.
The target audience I'm aiming for is 17-30. The way I'll draw in this age range is by having a fairly young cast as the audience will be able to identify with the cast and relate with them so that they will be able to enjoy the show even more as they'll feel more comfortable. In addition I believe that audiences will feel a strong sense of identity when realise how similar maybe some of these characters lives in London are. I also think there will most definitely be a sense of personal relationship (blumer and katz) as the viewer will form a connection to characters they enjoy watching or maybe even dislike. My plan is to have the show come on every Sunday at 5pm as it is a day where more people are likely to be at home relaxing before they go back to work or school the following Monday, therefore this would increase the viewership numbers. I think some of my characters reinforce and others challenge stereotypes (Andy Medhurst), for instance the male character being a male and also working as a detective is something that is regularly seen in TV and film as they are seen as more dominant etc. However it is different in a way because the character will be Black and fairly young and usually young black people are shown in a more negative light, so to have one working to get rid of crime and make the streets safer challenges stereotypes. Hopefully, by doing this more people will be more interested in what this show to offer as they see it is different to the usual TV drama.
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