For my project I will be making a 90 second to
2 minute trailer and 4 pages of a culture media magazine for my show
‘Incognito’ relating to life in London for young people. I intend to have my
trailer released on YouTube as it is such a massive
platform where people of many different ages especially younger people who I
want to appeal with, making it much more easier to get my show out there and
talked about before it is released as a word of mouth is always essential when
trying to promote a show. I’m planning to release the trailer on Sky 1 due to it being one of
the biggest television companies throughout the whole of the UK. For the
trailer itself my plan is to use key conventions of any other TV crime drama trailer, therefore I'd
be needing text on screen as it is also a way to explain what is occurring and
information such as the release date title and so on. Throughout the
trailer low-key
lighting is something I’m going to utilise to as it is a crime drama and one of the
main aspects of that is secrecy and a sense of mystery also giving that tense
feel. Suspenseful music, dialogue and action &
enigma codes (Roland Barthes) are also key conventions. A method that I'll
utilise in order to make sure the audience will watch my TV show is by not revealing
numerous plot points so that they will finally get the satisfaction of
having their questions and thoughts answered upon watching the show. The
trailer will focus on various scenes from across the series so that the
audience can get a general grasp as to what it is about and all the different
characters.
My narrative focuses on my main character called ‘Isaiah’ who is trying to figure out the culprit(s) as to who killed his best friend. He is forced to go through many trials and tribulations in order to figure out this information in a city full of hatred and crime. The narrative could be said to be quite similar to that of Luther and True Detective as they are both crime dramas, however one major difference is mine has a more rural feel to it with the protagonist not being a big crime detective as you generally see in crime dramas. In terms of digital convergence I will be utilising hashtags such as #Incognito on twitter in order to create more hype around my drama as well as it being a way to interact with the fans online. Additionally I hope to be able to promote the show more through an official website and twitter that was I will be able to directly interact with my audience as they can ask questions which I will be able to reply to. On the website I’ll have things like character profiles, interviews etc so the audience can connect with the show more efficiently.
Similarly, I will also be making a cultural
magazine that will also be digitally distributed in order to connect with
modern day audiences. In the magazine I will offer a wide range of things going
from interviews, plot summaries and more. In the double page spread I will have
an exclusive interview with myself, I will be telling the audience what my
character will be doing in the show and offer a deeper insight into not only
his personality but mine in real life so the audience can grasp a better
understanding of who I am and what I am aiming to create.
The target audience I'm aiming for is 17-30. The way I'll draw in this
age range is by having a fairly young cast as the audience will be able to
identify with the cast and relate with them so that they will be able to
enjoy the show even more as they'll feel more comfortable. Additionally I
believe audiences will feel a strong sense of identity when realise how similar some
of these characters lives in London are to their own. I also think there will
most definitely be a sense of personal relationship (blumer and katz) as the viewer will form a
connection to characters they enjoy watching or maybe even dislike. The show
will air each Sunday
at 7pm as
it is prime time television which’ll increase the viewership numbers. I think some of my
characters reinforce and others challenge stereotypes (Andy Medhurst), for instance the male character
being a male and also working as a detective is something that is regularly
seen in TV and film as they are seen as more dominant etc. However it is
different in a way because he’ll be young and black which are normally shown
more negatively.
