Film Industry: Assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Grade: C-
WWW- Good focus on the questions and on including audience theory.
EBI- Q3 needs to be much more comprehensive- genre/industries etc
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions:
Q1:1/2
Q2: 4/4
Q3: 4/9

3) For Question 2 on Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer. The key lesson from this question was to make specific reference to the CSP in your answer.
Another strategy used to promote Chicken that I didn't mention was small arthouse cinema release followed by digital distribution and quotes/recommendations from industry figures.


4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios.
Hesmondhalgh argues that cultural industries are a risky business and that the producers are not always guaranteed to get a good profit when compared to the actors. Social realist films are unlikely to attract a large audience because it's difficult for them to make money. Hollywood studios funding us would be a lot more efficient as more money would be generated and it would be much easier to produce films.

5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this.
It is important for social realist films like Chicken to be produced by the British film industry as the more popularity it gains the more distributors and companies will be interested in and might even want to cooperate with British Industries as it would be evident that even films with low budgets can end up being really high quality. Social realism films offer a representation of misrepresented groups that you wouldn't usually see in these huge budget type of films.