Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
Because of the fact that it has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme,one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
Purnell states that just 3% of under 35s use the BBC IPlayer catch-up radio radio app.
3) What is BBC Sounds?
BBC Sounds is a new app designed to bring in younger listeners to BBC radio content. It aims aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
4) How do audiences listen to radio content in the digital age?
Spotify has started to include a large number of podcasts-including BBC material- directly in its app and a growing number of people listen to the radio via voice assistants such as Amazon's Alexa.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He mentions how there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality. Additionally stating how, "We need more brash, funny, intelligent podcasts", he says that the formats intimacy is the main reason as to why podcasts about "sex, relationships and erotic imaginations" have done so well.
6) Why does the BBC need to stay relevant?
Shennan compares the huge leap into on-demand audio and podcasting to previous decisions to invest in television during the 1950s and the internet in the 1990s. "The world in which we offer this amazing idea called the BBC has changed exponentially over nearly a century and particularly in the last decade", he says, and because the BBC is really important and valued by the license fee, it's got to continue to be relevant.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
The idea is that you download the app and then go to BBC Sounds for anything audio. Ranging from music, news, drama, documentaries, true crime and comedy. The app allows you to click through to any live BBC radio station, also offering you other forms of listening, from podcasts to playlists
8) How does it link to BBC Radio?
The app allows the user to browse through and listen to any of the BBC radio stations when they are live. Also, it allows you to listen to podcasts from radio shows.
9) What are the criticisms of the BBC Sounds app?
The programme information is a little tricky to access, and the search isn't sensitive enough. For example when a user typed in '5 live waco' all that came up was old programmes. Another main problem is that there isn't enough content. The BBC has thousands of amazing programmes,if you browse podcasts via, say, the Apple Podcasts app, you have 16 categories to choose from,and within each one there are at least 20 series to try. Sounds must become more packed with content in order to work properly.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
In order to celebrate the new app, the BBC launched a few new podcasts, including the 5 Live Waco series End of Days, and Beyond Today,which is a 20 minute podcasts that delves deeper into the big stories of the Today programme. Beyond Today is an attempt to mimic the New York Times's successful The Daily programme and End of Days, is a gripping tale.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The Shoutout Network is a London-based network diverse podcasts to give a platform for BAME voices, presenting the rise of independent media producers in the 21st century media landscape. It has put together a fantastic offer for businesses to purchase advertising slots across a range of their podcasts for 3 months from just £1.
2) What podcasts are offered by the ShoutOut Network?
They have added pop-culture literature podcast Mostly Lit, carefree comedy duo Two Fools Talking,theatre and music aficionados Artistic State of Mind and brand new football show Top 4mation. The network has also produced a serial history podcast Unarchived History that documents the history of London and soon other areas of the UK.
3) What audience do they reach
These shows reach more than 20,000 listeners per month, of which 92% are Black,Asian and minority ethnic communities,the ShoutOut network has positioned themselves in a prime place for sponsors and advertising to reach the vast community or listeners for their products.
4) What are the 2015 statistics on podcast listening in the UK?
According to the Online Journalism Blog, RAJAR provided data that from autumn 2015, 3.7 million adults listen to podcasts which equate to around 6.5% of the adult population. Additionally,it states that 57% of people use them on smartphones, while their preferred activity to listening to podcasts was 47% while commuting and 34% relaxing or doing nothing.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
In my opinion I believe that podcasts are most definitely becoming the future of radio because of their growing popularity amongst the younger generation, as they can choose which one they would want to listen to that they know they'll be interested in. In addition,podcasts are more interactive than radio as they engage with the audience more which will keep them coming back. With apps like YouTube, Spotify and Apple Music younger people are more willing to check out these podcasts as they are becoming part of the digital age in a much better way than media.
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